Full Program

Build it Or Buy it? Creativity and Intellectual Property (IP)

Thursday, August 27, 2026
3:30 pm_4:20 pm

Édifice Wilder – Espace danse

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85$

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Immersive creation moves in both directions. Sometimes it starts as something specific, built by a team of collaborators chasing an idea, and only later has to figure out how to scale, tour, or license without losing what made it worth experiencing in the first place. Other times, it starts from an existing intellectual property (IP), a story, a universe, a character, and the challenge is the opposite: how do you adapt something that already exists into a memorable immersive experience, rather than just repackaging it?

Either direction raises the same underlying question: what makes original IP a real strategic asset, not just a single work, but a universe, a clear authorship, a concept with enough depth to open doors to financing, partnerships, adaptations, and wider audience reach?

This panel brings together IP specialists, performing arts centers, LBE venues, and creative studios, including The Lincoln Center for the Performing Arts, PHI, Mance Communications, and Supply + Demand, to talk about that pressure point. Can you adapt interdisciplinary, experimental work into something that travels and sustains itself without sanding off its edges? Can an adaptation of an existing IP still feel like a genuine immersive creation, rather than a licensing exercise? Is there a version of "successful" that doesn't mean "safe," especially now, when AI can generate a thousand versions of "safe" in seconds?

Rather than treating scale and commercial viability as the enemy of creativity, this conversation looks at how the best studios build IP, adapted or original, as a foundation for long-term creative and business development, without losing the strangeness, and the human point of view, that made the work worth building in the first place.