What's Next in Immersive? New Rites of Storytelling

As immersive tools blur the line between experience and story, creators are reclaiming storytelling as a radical ritual—a way to remember, imagine, and co-create meaning. This hosted-format conversation brings together artists, curators, and institutions shaping new immersive narratives rooted in care, presence, and cultural transformation.

What’s Next in Immersive?, is a talk-show-style segment hosted by Head of New Media Partnerships and Public Relations at PHI, Myriam Achard. The session features a dynamic lineup exploring how evolving audiences and emerging technologies are pushing us beyond traditional cultural models—opening new paths for how we tell and experience stories.

Guests include:

Founder and Chief Creative Officer of PHI, Phoebe Greenberg and PHI Studio’s Executive Producer and General Manager, Julie Tremblay, will present their new project Blur, a mixed-reality theatre experience that explores this liminal state between life and death, created by Craig Quintero and Phoebe Greenberg. Premiered at Taiwan International Festival of the Arts, Blur is currently touring in Asia, and soon on tour internationally.

Ana Brzezińska—former Immersive Curator at the Tribeca Festival and an international expert on immersive media—will share her perspective on the mixed genealogy of immersive art as a way of "setting the table" for exploring its future. Her talk builds on her recent exhibition, Other Worlds Are Possible, currently on view at Le Pavillon in Namur, Belgium—the first show entirely dedicated to the history of spatial and virtual reality art and storytelling—as well as her ongoing collaboration with the Barbican Centre’s Immersive team.

Senior Producer at the Victoria & Albert Museum (V&A), Marc Barto will explore the educational programmes at the V&A and share practical approaches to co-creation in XR, looking head to how museums can act as open labs, enabling collaboration and inclusive participation in the production of immersive arts.

Artist Bianca Shonee Arroyo-Kreimes will present her new immersive installation in-development Lueurs intérieures. Co-directed with Philippe Lambert, this XR experience is an investigation into the ecological and environmental impact of light pollution on firefly populations, and how that connects and relates more broadly to narratives of cultural and linguistic erosion, more specifically to her dual Canadian and Costa Rican heritage.

Please note: this activity will be in English, with live transcription available.