Sorrel SalbSE
Sorrel Salb is continually conducting creative experiments and pushing the limits of various domains. Her focus is on the intersection of music, technology, and culture. She works with emerging technologies and is interested in how these can be used to strengthen communities and networks or create shifts in culture. Previous collaborations have included web3 projects with the likes of COLORSxSTUDIOS, innovating with virtual nightclub Club Qu during COVID-19 lockdowns, and leading early TikTok experimentation at Spotify. She brings a Gen Z lens to her work while also having deep knowledge of history and the trends and cycles which have brought us to where we are now. In 2022, she became the manager of Bitoi: Bass is the original instrument, a band exploring the limits of the voice and the electric bass to create sounds and compositions which were previously thought to be impossible. She is the co-founder of Wild Cosmos studio, a creative lab. Sorrel loves to connect people and ideas to shift culture and create better futures on a local and global scale.
Presented as part of the Keychange project, led by Reeperbahn Festival, PRS Foundation and Musikcentrum Öst, with the support of the Creative Europe programme of the European Union.
