WORKSHOP | Building your brand DNA in the music industry
In this workshop facilitated by Grace Puluczek - CEO and Director of 3Notes and teacher at Berklee Valencia, participants will discover how to build a strong artistic brand through an analysis of their identity, objectives, messages, music and audience. To tie everything together and create a cohesive brand story, they will need to dive deep and question themselves about the way they portray themselves to the public : Am I telling the right story seamlessly with every visual, post, song and video? We will discuss the importance of identifying your audience, how to segment them, learn how to communicate with them effectively, as well as developing strategies to reach and conquer a wider fanbase.
This workshop will also include case study analysis illustrating how to analyse an artist brand, and participants will leave with a dashboard that they will be able to use to develop their own DNA and brand identity.
During the event, no transcription or interpreter for the hearing impaired will be present.