Anouk EthierCA/QC
Anouk Ethier is an entrepreneur and the founder of Noukii, a company operating at the intersection of biometrics, generative AI, and human experience. For more than 15 years, she has worked across the creative and technology sectors, developing projects that explore the relationships between art, emotion, and emerging technologies.
Her career has taken her from interactive design to the creation of immersive, museum, and digital experiences, while also supporting the development of entrepreneurial projects and innovation initiatives. Through these experiences, she has built expertise at the crossroads of creative practice, innovation, and business development.
Today, she leads the development of Reflet, a platform that interprets biometric signals in real time to create personalized immersive experiences. Her work explores how artificial intelligence and biometric data can enrich artistic practices, foster a deeper understanding of emotions, and open new forms of dialogue between humans and digital technologies.